Creativity is no longer on the sidelines of the workplace or for the select few - it's front and center, increasingly acknowledged as the key business factor for economic growth in the new economy. It is not just for the creatives - each of us has to "step up our creative game" to thrive in the emerging paradigm of work.
With challenging social, economic and environmental conditions, we are also being called to look beyond business as usual into what really matters and how can we serve - and still make a profitable living. It's time to focus on integrating for-profit business, purpose, creativity and serving a greater good. Passion alone is not enough to break old thinking and working patterns that fracture and segment, and move into creating new "whole-systems" patterns. NEW and different ways of thinking and being - consciously applied - are needed to create a sustainable, alive and thriving future. Creativity is the driving force to navigate this shift.
Just google "Creativity in Business" and you will see an ever-expanding lists of courses, books, articles, and programs on the topic. It has hit the mainstream which is gratifying for those of us who have been passionate about this integration! Many MBA programs now include creativity and/or social responsibility as part of the curriculum. The new paradigm is about converging worlds: commerce and service, left and right brain, thinking and being, creativity and practicality, mind and heart...and what is simultaneously good for self, others and the whole.
I am very excited to explore - and experience - these concepts further at our Creativity in Business Conference in DC October 4th!
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