Developing
a Creative Content Strategy: Make Your Books, Blogs and More Come to
Life
Presented by David Bernstein, Principal of Able Press Consulting and Publishing
Director of The New Pamphleteer
When: Wednesday, March 11~
7:00-9:30PM
Where: Cleveland Park Club House ~ 3433 33rd
Place, NW, Washington, DC 20008
Registration: $20 at the
door
RSVP: requested to [email protected]
Changes in technology mean that everyone can
publish their own book, launch their own website, create podcasts, produce email
newsletters, and more. That's wonderful, but it also means that we are all
inundated with more content than we could possibly ever digest-in the US alone
there were about 500,000 books published last year! In this crowded environment,
how do you develop content that people actually want to read, view or listen to?
In this interactive, hands-on workshop, we'll
explore how to apply the creative process to developing unique and compelling
content that stands out from the crowd. You'll learn:
>
How to think strategically about what content you develop
> Tips for utilizing emerging technologies as
part of the content creation process
>
How to make your content serve your business needs-while distinguishing
it from pure marketing copy
David S. Bernstein runs Able Press
Consulting. He has worked in book, magazine, and web publishing for most of his
professional career. His editorial expertise spans a wide range of genres,
including business, current affairs, history, politics, coaching, psychology,
religion, and popular culture. He has worked with many well-known people, but
his passion is taking lesser-known talents and developing them into commercially
successful authors. David has worked for large publishing companies and
publications, including Wiley, McGraw-Hill, The Free Press/Simon & Schuster,
and SmartMoney magazine. In addition to running Able Press, David is the
Publishing Director of The New Pamphleteer (www.pamphletguys.com) a venture that
publishes pamphlets and in other innovative formats. Previously he was Executive
Vice President of web-based publisher iConnect.com, and the founder and editor
of Diversity & Division, a political journal. David holds an MBA from New
York University. Reach David at www.ablepress.com or [email protected].
Book
Give-away!
At this event, we
will be have a book give-away for the book:
The Creative Power: Transforming
Ourselves, Our Organizations, and Our World
CCN member (and brilliant man!), Bill Smith, has written an incredible new book.
This book gives new insights into the source of your creative power, and how you
can use that creativity to transform yourself, your organization and your world.
The book contains a fascinating instrument that revels to you your own pattern
of creative power. This work is truly ground breaking! It will give you an
original lens to view and experience your creativity. We will be giving one book away at the March
gathering...AND Bill has generously agreed
to give the rest to those at the meeting for cost (about 20% off the regular
price). Visit the Creative Power website at http://sites.google.com/site/creativepowersite/
CCN website: http://www.capitolcreativitynetwork.com
