The Fertile Unknown: Storytelling in Organizations

Using storytelling in organizations can be a powerful means of connecting members, conveying principles and concepts, building shared history, resolving paradox, and co-developing an inspired - and creative - future. Some of the story categories that can be used include:

Stories about creativity or invention
Stories about others
Stories about process
Stories about what is invisible or unsaid
Stories about work
Stories about what is not yet known
Stories about the organization
Stories as connection
Stories as learning invitations
Stories about the past
Stories about the future
Stories about oneself
Stories about a shared journey
Stories about diversity
Stories about differences
Stories of wonder or awe
Stories of celebration
Stories of triumph over adversity
Stories about integration
Stories of transformation or change
Stories about the new paradigm
Stories about milestones
Stories about mythic situations or archetypal figures
Stories of emergence
Living Stories - stories that are modified and added on to over time