Here's a little diagram I put together to highlight the differences in the creative process between divergent and convergent thinking. Like all models, it's not comprehensive, but meant to serve as a general guideline. (Convergence and Divergence are used in some form in most creativity models). The key is engaging BOTH types of thinking in a creative process. Next-level solutions emerge from engaging the unpredictability and expansiveness of divergent thinking first, and then applying the narrowing of convergent thinking to ground the new ideas into practical understandings and action steps.