This blog explores the edges between that which is known and that which is emerging; multiple dimensions of creativity, emergence and meaning; and the practical - and impassioned! - applications of creative process within life, work, business and serving the whole. Posts are for both the head and the heart.
Evolutionary Marketing - developed by Sam Rosen, CEO of the Verticality Group - is an emerging marketing system that includes the best practices that came before and
it takes it a step further. It enables you to expand your perspective
on who you are and why you're here - and how your marketing can serve
multiple bottom lines: profit, people, planet, process, and purpose. It:
~ Integrates what's working with what's possible ~ Creates better, more meaningful relationships with customers and prospects ~ Increases Lifetime Relational Value with partners, stakeholders and customers ~ Allows you to see your marketing in a larger strategic and philosophical context ~ Helps you write copy that builds immediate, positive emotional rapport with readers
You can see Sam in action - and work on your marketing issues in real time - at the next Capitol Creativity Network event in Washignton, DC on November 14. Go to www.capitolcreativitynetwork.com for details.
My philosophy for using improv as a training and transformation tool:
Commit first. Experience second. Make sense third.
So often we try to make sense before committing, and do not even get to the experienced embodiment part. By committing, and then experiencing, we have more direct information from which to make sense...and new ideas and strategies can emerge. This is true for improv techniques, and I believe, for transformative change in any area of life.
I love anything on the web that allows you to create in real time. Try your hand at your own Picasso at Mr. Picasso Head:www.mrpicassohead.com. You have an array of body parts from which to choose to create a distinctively unique being.
HealthDay news reported the new evidence that doctors who take theater classes have better bed-side manners. The finding were based on doctors who took 6 hours of theater classes and lectures given by university professors - theater-based training to help physicians improve their communication skills with their patients. The results: "The researchers found that, in almost all respects, residents exposed to theater training were appreciably better at communicating with their patients than they had been before the training."
Using storytelling in organizations can be a
powerful means of connecting members, conveying principles and concepts, building shared history, resolving paradox, and co-developing an inspired - and creative - future. Some of the story categories that
can be used include:
Stories about creativity or invention Stories about others Stories about process Stories about what is invisible or unsaid Stories about work Stories about what is not yet known Stories about the organization Stories as connection Stories as learning invitations Stories about the past Stories about the future Stories about oneself Stories about a shared journey Stories about diversity Stories about differences Stories of wonder or awe Stories of celebration Stories of triumph over adversity Stories about integration Stories of transformation or change Stories about the new paradigm Stories about milestones Stories about mythic situations or archetypal figures Stories of emergence Living Stories - stories that are modified and added on to over time