In the course of 2 hours, I received a link to the FREE HUGS YouTube video from 3 people I know as well as from 2 mailing lists. It is having a viral effect, creating an emotional reaction in viewers. Change from within is inspired. It is emotional. And we know this happens more with integrative language of words, music, and image woven together for a whole-person, resonant story. I look forward to the day when all of our business communications use these methods to reach the human underneath the employee...then real change - and innovation - can be accelerated.
You can view the video at http://www.youtube.com/watch?v=vr3x_RRJdd4